The Better 4 You Meals Story
Chances are, your charter school was created to meet the unique or unmet needs of the students in your community. Every charter school leader has a rooted belief that the big box, one size fits all service model does not work in public education, and it especially does not work in servicing the daily meal needs of charter school students. In 2011, the Los Angeles Times published an article identifying the dramatic disparity in charter school meal services, specifically with the statewide lack of breakfast services to low-income students. The call from charter school leaders, parents, and students was loud! They wanted new options and choices to provide their students with the proper nourishment required to actively learn and engage.
It is no coincidence that also in 2011, charter school leaders from some of the top schools and CMOs in the state responded to that call and created Better 4 You Breakfast (B4YB), a food service company as creative and unique as your own charter. The reaction from charter schools throughout Southern California was swift and dramatic. B4YB quickly became one of California’s largest breakfast providers, serving over 18,000 charter school breakfasts each morning.
The last few years have been an amazing journey of growth and innovation for the Better 4 You team. The call from charter schools to expand services beyond breakfast was strong and in the summer of 2014, B4YB became Better 4 You Meals (B4YM) offering charter schools a full selection of breakfast, lunch, snack, and after school supper services. The team at B4YM could not have been more humbled and honored by the almost immediate response we received. In just our 2nd year of full service operation, B4YM is now providing over 50,000 meals per day to charter and private schools throughout the greater Southern California region.
The future for B4YM services becomes more exciting each day. We’ve expanded our state-of-the art kitchen and distribution center in the City of Commerce, sharing a first-class food processing facility with prestigious brands such as Otis Spunkmeyer Cookies and Challenge Butter. We have rolled out a brand new fleet of delivery trucks, powered 100% on clean natural gas, created new menu items based on student feedback surveys and tastings, and expanding full service into San Diego County.
With decades of combined charter school and food service experience, B4YM is uniquely positioned to meet the needs of your school and your students. The creativity of our team and the sheer size of our organization allows us to provide schools with the best possible price point, often well under the state and federal reimbursement rates. In many cases, this allows schools to benefit financially and generate revenues to invest in their meal program.